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Hospitality Project's Executive Summary
Novaro Retreats is a planned luxury eco-retreat located on a scenic 50+ acre farm in Charlottesville, VA. This unique project aims to develop an immersive, nature-connected experience through luxury cabins and sustainable, high-end amenities.
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Opportunity
With few luxury eco-retreats in the Mid-Atlantic region, Novaro Retreats will pioneer boutique eco-friendly getaways in a market eager for such experiences.
Concept and Programming
Novaro Retreats will offer a secluded escape featuring eco-conscious luxury cabins, wellness programming, farm-to-table dining, and outdoor activities, all set within Charlottesville's pastoral landscapes.
Competitive Advantage
This project will capitalize on existing natural assets, incorporating eco-friendly designs and collaborating with strategic partners for a turnkey setup.
About Charlottesville
Virginia is for lovers. A growing tourism market with over 2 million visitors per year popular year-round.
Financials
Conservative projections aim for a 28% LP IRR and a 2.75x MOIC, ensuring a strong potential for investors while prioritizing sustainability and luxury.
Investment Overview
Projected Returns
28%
Target IRR
5 years
Return of Capital
2.75x
Target MOIC
Investment Details
Capital Raise
$3M
Minimum LP Commitment
$250,000
Investment Type
Hospitality & Raw Land
Timeline
5 years
Preferred Return
8%
Promote
70% LP / 30% GP
Opportunity Overview
With unique boutique stays growing 15% annually, eco-conscious travelers are increasingly drawn to immersive experiences in nature. Yet, there are few eco-friendly retreats near major Mid-Atlantic hubs. Novaro Retreats will provide a luxury, nature-connected experience in Charlottesville, VA, conveniently located just two hours from Washington, DC, one hour from Richmond, and close to an international airport, making it an ideal escape for both regional and international guests.
The Rise of Unique Stay Hospitality
As the COVID-19 pandemic reshaped travel preferences, more people ventured into nature, where safety and serenity intersected. This shift fostered a new category of unique stay hospitality, popularized on social media and celebrated for experiences that seamlessly blend nature with modern comfort. In scenic areas like Charlottesville, eco-conscious, boutique short-term-style accommodations are becoming sought-after destinations, drawing a new generation of travelers who prioritize both sustainability and unique experiences.
Scaling Unique Hospitality
Developers are successfully scaling unique stay concepts, placing multiple thoughtfully designed units on shared eco-conscious properties with curated, high-end amenities. Immersive retreats near scenic natural settings—particularly those within close reach of major metro areas on the East Coast—are seeing increased demand. Novaro Retreats aims to capture this trend by offering a luxurious, sustainable retreat on a sprawling 50+ acre property in Charlottesville, VA, perfectly positioned to appeal to urban dwellers seeking a unique, nature-connected escape.
Novaro Retreats will feature 30 newly constructed sustainable cabins immersed in nature, each with private decks, lounge areas, and panoramic views. Designed to highlight the pastoral setting, the cabins will provide a truly immersive retreat experience. Each cabin will be thoughtfully designed with eco-friendly materials and modern amenities, ensuring comfort while minimizing environmental impact. Whether guests seek relaxation or adventure, Novaro Retreats will be the perfect getaway to reconnect with nature and unwind in a serene environment.
Guest Lodging
Featuring dark, weathered wood exteriors and warm-toned, expansive windows, each cabin offers panoramic views and floods interiors with natural light. The angular architecture provides both privacy and a connection to nature, with private decks and lounge areas inviting guests to unwind in a serene, immersive environment.
Discover Charlottesville
Nestled at the foothills of the Blue Ridge Mountains, Charlottesville, Virginia, is a captivating blend of history, culture, and natural beauty, making it a prime location for a luxury eco-retreat. With over 2 million visitors annually, Charlottesville is popular year-round and draws an impressive 1,800 weddings each year, cementing its reputation as a sought-after destination.
1,800+
Weddings a Year
Proximity to the Shenandoah National Park, Monticello Wine Trail, and picturesque hiking trails make Charlottesville a haven for outdoor enthusiasts. Visitors can enjoy scenic routes, historical landmarks like Thomas Jefferson's Monticello, and the Historic Downtown Mall, which features over 120 shops and 30 restaurants in a vibrant, pedestrian-friendly setting.
The area’s natural beauty also extends to popular winter activities, with ski resorts less than an hour away. Charlottesville’s flourishing culinary scene, historic wine trail, and lively arts community create a unique blend of experiences for guests looking for an immersive, nature-connected escape.
2M
Visitors a Year
270K
UVA Alumni
1-2hrs
from DC and Richmond
Regional Proximity
Located within a two-hour drive from Washington, DC, and one hour from Richmond, Charlottesville offers easy access for regional and international visitors, with Charlottesville–Albemarle Airport providing convenient flight options.
22M
Potential Weekend Visitors
Within a 5-6hr Driving Radius
Promote Structure
The LP Preferred Return is 8% annualized on outstanding principal and a return of capital. Thereafter, all proceeds are split 30% GP and 70% LP.
Preferred Return
Split
Hurdle
Return of Capital + Pref
8% Annualized
30% GP / 70% LP
Expected Performance
Occupancy Rate
Nightly Rate
Units
30
55%
$350
Timeline
Months 1-6
Acquire site, finalize design, prepare land, install roads and trails
Construct eco-cabins, renovate structures, install utilities
Months 6-12
Finalize construction of cabins
Months 3-12
Launch hospitality project
Months 13-16
Target growth (additional cabins, spa, restaurant, etc)
Months 13-16
Full public opening
Month 18
Months 18-24
Operate and refinance
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